Appellation Ventures, LLC.
is Proud to Present

Seventy Two®

Straight Bourbon Whiskey

72 Bourbon

Seventy Two Bourbon

Seventy Two Bourbon is made from a mash of 80% white corn and 20% rye, which provides an excellent balance of sweetness and spice.

Aged in new American Oak barrels for a minimum of four years, Seventy Two delivers a rich, complex whiskey with considerable depth and a long, silky-smooth finish.

Now Available!

For Online Purchase*

Courtesy of our friends at Giannone Wine & Liquor

Seventy Two Bourbon

Go There NOW

*Due to state restrictions, online sales are unavailable for residents of AL, DE, MS, OK, RI, UT.

After spending thirty-five years in the whiskey business, I developed a deep appreciation for fine whiskey. High quality bourbon became my whiskey of choice. More importantly, I was fortunate enough to be able to share this passion with my son, Brian. We were also able to share an enthusiasm for sports, as well as a love and a friendship that eclipses any words in the English language.

Unfortunately, on August 13, 2016, my son passed away in his sleep at the age of twenty-nine. With Brian in mind, I was motivated to embark on a search for a bourbon that would deliver exceptional quality for the most discriminating palates without breaking the bank. This small batch bourbon is now available to bourbon enthusiasts throughout the country. My belief in this bourbon is so strong that I named the brand SEVENTY TWO, which is the jersey number that Brian wore with so much pride and commitment.

In closing, I have a few words for my son:

To the many happy memories that we shared,
To the many lives you touched so profoundly,
To my favorite whiskey drinking friend,
To the game you gave your all,
To my son and #72,
This whiskey was made in remembrance of you.

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Point of Sale Materials

for Seventy Two® Bourbon

Shelf Talkers

Each file contains a 4-up shelf talker for Seventy Two Bourbon.

Files in PDF Format

Case Cards

Each file contains a single case card for Seventy Two Bourbon.

Files in PDF Format

Poster & Flyer

Files in PDF Format

Bottle Shot Front/Back

Files in PDF Format

Bottle Schematic

Files in PDF Format

Bottle Schematic – Sides

Files in PDF Format

Packaging Information

shipping weights

product case size* case weight #cases pallet size* pallet weight - empty pallet weight - loaded
  english metric english metric /pallet english metric english metric english metric
Seventy Two Bourbon 14 x 8 x 12" 35.6 x 20.3 x 31 cm 18 lb 8.16 kg 90 40 x 48" 102 x 122cm 50 lb 22.68 kg 2210 lb 1002 kg
Seventy Two Bourbon 14 x 8 x 12" 35.6 x 20.3 x 31 cm 18 lb 8.16 kg 100 40 x 48" 102 x 122cm 50 lb 22.68 kg 2400 lb 1088 kg
Seventy Two Bourbon 14 x 8 x 12" 35.6 x 20.3 x 31 cm 18 lb 8.16 kg 105 40 x 48" 102 x 122cm 50 lb 22.68 kg 2570 lb 1165 kg
* dimensions listed are L x W x H
note: scroll or to see entire table.
Warehouse Address for pick up: 5800 South Laburnum Avenue, Henrico, VA, 23231

Seventy Two® / Seventy Two Bourbon® / Seventy Two Bourbon Whiskey®, logos, pictures, art, supportive literature and any other related materials intended or not intended are the legally registered trademark of Appellation Ventures, LLC. and its shareholders. Any violation of this ownership will be upheld according to the law, nationally (USA) and internationally to the fullest extent of the law.